ECN 104 Chapter Notes - Chapter 6: Marginal Utility, Demand Curve

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Marginal utility, is that added satisfaction declines as a consumer acquires addition units of a given product. Is the total amount of satisfaction or pleasure a person derives from consuming some specific quantity. The extrasatisfaction a consumer gets from one addition unit of that produce. The law of diminishing marginal utility explains why the demand curve for a given product slopes downward. Law of diminishing marginal utility indicates that gains in satisfaction become smaller as successive units of a specific product are consumer. Utility benefit or satisfaction a person receives from consuming a good or a service. Diminishing marginal utility provides a simple rationale for the law of demand. Diminishing marginal utility explains how consumers allocate their money income among the many goods and services available for purchase. To maximize satisfaction, consumers should allocate their money income so that the last dollar spent on each product yields the same amount of extra (marginal) utility, utility maximizing rule.

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