GMS 401 Chapter Notes - Chapter 4: Light Pen, Remanufacturing, Mass Customization

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Published on 14 Oct 2012
School
Ryerson University
Department
Global Management Studies
Course
GMS 401
Professor
1
GMS 401 Chapter Four Notes
Product Design
Product design determining the form and function of the product, products are redesigned to rejuvenate
demand and to take advantage of new technology
There are four elements that successful organizations include when creating new goods and services and
delivering them to the consumers. They are the product approval committee, core teams, phase reviews and
structured development process.
Product approval committee consists of top management and oversees and directs the design/developmental
activities. It is also responsible for authorizing new products, reviewing their
progress at certain stages of production, allocating resources across different
projects, and ensuring consistency between company strategy and
design/development projects.
Core teams cross functional teams empowered to plan and lead the design/developmental projects from idea
to commercialization. This involves resoling issues and conflicts, making trade-off decisions, and
directing other support staff. Core teams usually consist of a product manager, product designer
and a manufacturing/operations representative. The team is expanded during each phase of
design.
Phase reviews (sometimes referred to as stage gates) this is where the core teams decides to approve, cancel or
redirect the project. Reviews help top management acquire a better understanding of the
project and force closures on any problem that may arise in the future. Phase reviews result in
recognizing the problems and making necessary changes earlier, reducing the cost of changes
and time to market.
The structured development process the use of project management techniques. It involves breaking each
phase into steps and each step into activities, determining their
precedence relationships, scheduling and execution and control. The
steps are critical and are planned and managed by the core team.
PHASES OF PRODECT DESIGN
1. Idea generation and preliminary assessment
Ideas come from customers’ feedback, research and development staff, suppliers and competitors.
Preliminary assessment involves market, technical and financial evaluation.
2. Building a business case
This involves learning about what customers want, determining the nature of the product and assessing its
technical feasibility. You must also establish product goals and objectives, plan the nature of the production
process and perform a complete financial analysis.
3. Development of product and process
Translate the customer needs into THEIR physical product specifications such as product size, features and so
on. Choose one concept and complete the design. Build product prototypes, test and revise the design if
necessary. Design the production/service delivery process. Determine the machines and equipment you will
need, the plant layout and possible work centre designs.
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Document Summary

Product design determining the form and function of the product, products are redesigned to rejuvenate demand and to take advantage of new technology. There are four elements that successful organizations include when creating new goods and services and delivering them to the consumers. They are the product approval committee, core teams, phase reviews and structured development process. Product approval committee consists of top management and oversees and directs the design/developmental activities. It is also responsible for authorizing new products, reviewing their progress at certain stages of production, allocating resources across different projects, and ensuring consistency between company strategy and design/development projects. Core teams cross functional teams empowered to plan and lead the design/developmental projects from idea to commercialization. This involves resoling issues and conflicts, making trade-off decisions, and directing other support staff. Core teams usually consist of a product manager, product designer and a manufacturing/operations representative. The team is expanded during each phase of design.

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