Accounting MRK108 Chapter Notes - Chapter 1: Loyalty Program, Barter, Marketing Mix

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Exchange: giving up one thing to receive another thing, they would rather have, (cid:862)gi(cid:448)e up(cid:863) (cid:373)o(cid:374)e(cid:455) to (cid:862)recei(cid:448)e(cid:863) good or ser(cid:448)ice, does not always require money, can trade or barter. Customers value: benefit and sacrifice to obtain these benefits, customers value goods and services for the quality they expect at the prices their willing to pay. Market segments: groups of individual, families, or companies that are placed together because they are believed that they share similar needs, to target market segments, require research to lives, trends, and needs. Building relationship: developing and enhancing a long-term relationship, companies can expand their market share. 2 increasing business with existing customers. Product: tangible and intangible, what needs are being satisfied. Price: a(cid:373)ou(cid:374)t i(cid:374) e(cid:454)cha(cid:374)ge for orga(cid:374)izatio(cid:374)"s offering, competitive issue, customer perception, economic factors, best decision to satisfy customer. Place: channels, logistics, now to make products available. Promotion: visible aspect, uses techniques (advertising) 1 at least two parties involved.

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