International Accounting and Finance Degree BAB235 Chapter Notes - Chapter 1-6: Affinity Analysis, Market Segmentation, Data Mining
20 Apr 2018
School
Professor
Document Summary
The marketing course has so far helped me understand a lot about what it takes for a business to sell its product or service in the market. This process focuses on achieving the organizational goal of the business and ensuring that there will be demand for their product. For all stakeholders, marketing involves a decision-making process. It is crucial for organizations in understanding what opportunities they may have in a market. Once they have done so, they can develop a marketing strategy, and a marketing mix for their product or service. They need to create an implementation plan, execute it and measure the performance. (charlebois 17) Business planning is the process of making decisions that determine the fate of the firm in the short and long term. (47)there are three main levels of planning: strategic, functional and operational. Operational planning and it details how the marketing plan will be implemented. (50)
