BUS 201 Chapter Notes - Chapter 13: Variable Cost, Variable Pricing, Doritos
26 Jan 2017
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Lo-1 determining prices pricing: second major component of marketing mix; determining what the customer pays and the seller receives in exchange for a product. Breakeven analysis: cost-volume-pro t relationships cost-oreinted pricing will cover variable costs: costs that change with the number of units of a product produced and sold: eg. raw materials, sales commissions, shipping, = 000/- = 14286 shirts pro t: total revenue - (total xed cost + total variable costs) Pricing strategies pricing important in the marketing mix and as exible marketing tool. Fixed versus dynamic pricing for online business: digital marketplace introduced highly variable pricing system as alternative to conventional. Lo-4 advertising promotions and media advertising: paid, non-personal communication where an identi ed sponsor informs audience about a product. Put gure 13. 1 in 97987987 987 98798p 789789798&(*& (&(*&& Magazines: provide advertisers wtih lots of space to explain product and high degree of customer selectivity.
