BUS 343 Chapter Notes - Chapter 8: Toothpaste, Crowdsourcing, Life Insurance
12 Sep 2018
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Service: a form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Experience: to differentiate their offers, beyond simply making products and delivering service. Create value for customer as products and service become more commoditized. Marketers broadened concept of a product to include other market offerings: Organization marketing: consists of activities undertaken to create, maintain, or change the attitudes and behaviour of customers and the general public towards an organization (both profit and non-profit organization) Person marketing: activities undertaken to create, maintain, or change the attitudes and behaviour towards particular people (eg:professionals, to build their reputation) Place marketing: activities undertaken to create, maintain, or change the attitudes and behaviour of customers to ward particular place. Cities and countries compete to attract tourists, new residents, conventions, and company office.
