BUS 343 Chapter Notes - Chapter 4: Classical Conditioning, Consumerism, Gender Role
23 Oct 2012
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Will look at the customer decision-making process and the multitude of factors that influence those choices. Help markets to figure out the best way to win customers by meeting their needs. The consumer decision-making process( see figure 4. 1 pg. 122) Consumer behavior: the process involved when individuals or groups select, purchase, use and dispose of goods, services, ideas or experience to satisfy their needs and desires. They need to know how and when consumer consume their products. Understand the many factors that influence each of these steps in the consumer behavior process- internal factors to each of us, situational factors at the time of purchase and the social influence of people around us. Depends on the importance of what they are buying and how much effort they choose to put into the decision(see figure 4. 2 pg. 122): 1-habitual decision making: make little or no conscious effort. 2-extended problem solving : go through steps- high effort.
