BUS 343 Chapter Notes - Chapter 3: Planned Obsolescence, Greenwashing, Consumer Activism

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Ginger Grant

Document Summary

3 sustainable marketing social responsibility and ethics. Sustainable marketing = socially & environmentally responsible actions that meet present needs of consumers & businesses while also preserving/enhancing ability of future gens to meet their needs. Consumers think that if firms did no advertising the prices of products would decrease, but it is a fallacy. W/o advertising, sales would decrease, and so would production. No advertising would also result in a monopoly. Greenwashing = companies that claim to be environmentally friendly in some way, but not really doing what they claim. Planned obsolescence = companies cause their products to become obsolete before they actually need replacement. Marketing can be seen as creating false wants that benefit industry more than consumers. It"s proven that ppl have strong defenses against advertising & other marketing tools. Marketers most effective when they appeal to existing wants rather than when they attempt to create new ones.