BUS 346 Chapter Notes -Financial Market, Ebay, Qr Code

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 346
• Professor: Zaheer Jiwani

Document Summary

1st, to create a better value than what"s out there already. 2nd, to convince customers that this is true. A product is a tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process. Products can be physical goods, services, ideas, people, or place. A good is a tangible product, something that we can see, touch, smell, hear, taste, or possess. Intangible products services, ideas, people, place are products that we can"t always see, touch, taste, smell, or possess. Marketers think of the product as more than just a thing that comes in a package. They view it as a bundle of attributes that includes the packaging, brand name, benefits, and supporting features in addition to a physical good. A large part of the marketer"s role in creating the value proposition is to develop and market products appropriately. A product is everything that a customer receives in an exchange.