BUS 347 Chapter Notes - Chapter 15: Roland Barthes, Morgan Stanley Wealth Management, Communications System
10 Oct 2018
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Meaning is transferred through marketing vehicles such as the advertising and fashion industries. These goods impart their meaning to consumers and these products express their identities in their daily lives. You pour it into the brand or product with an ad. The consumers do their actions such as watching the ad, and bring these beliefs into their lives. Martha stuart member of the fashion system. These critics are forming your opinion. trying to convince the consumer about what they believe is true about the product or system. Went into the cultural meaning - levi"s gay rights are really cool these days and we want freedom. Marketers can manipulate us, make us believe that we are doing something that benefits society even though it doesn"t really in any way. The match up hypothesis: smith barney wants to position itself as rock solid and will pick an actor that matches up.
