CMNS 110 Chapter 9: CMNS 110 Chapter 9
30 Jul 2017
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Document Summary
Fear & self-loathing in couchland: 8 myths about television. Tv is dominant medium of info & entertainment of the age. Television is neutral medium the way loaded gun could be used to hammer in nails/hold down stray pieces of paper. Important for each of us to consider biases of various technologies & to seek out those reflecting our values & aspirations. To understand tv, we have to first see how it makes its world. We have to appreciate what seems transparent but is not. Tv is time-based medium & is medium dominated by power of advertising. Most important single thing changed when medium of info & entertainment is based on time - how particular decisions made. B/c tv is management of time, requires constant attention to business of allocation. Indivs appear to make decisions, but in sense, decisions made before they leave for work each morning. In large measure by combo of medium"s biases w/ influence of advertising money.
