CMNS 130 Chapter Notes - Chapter ott and Mack: Sound Recording And Reproduction, Alternative Media, Master Sergeant

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 130
• Professor: David Newman

Document Summary

Print media motion picture and sound recording broadcast media new media. Europe access to information from outside of one"s immediate context. Media could now directly be brought to audiences over public airwaves. It freed mass media from transportation for the first time in history. 2004: 99% of us households have a radio and 98. 2% have a tv set. Define: convergence- the tendency of formerly diverse media to share a common, integrated platform. Reduce noise- through digitization reduce distortion by relying on bits rather than a continuous signal. Bandwidth limitations (prevent large data packets) improve data- compression techniees and bandwidth expansions. Mobility- instead of going to media, media can come to or go with us virtually anywhere. Used to be limited by location, size, weight. Fragmentation- more and more tailored to individual tastes. Fragmentation of output that caters to the increasing diversity of the consuming public. Magazines- from a few that dominated to thousands of special-interest.