CMNS 240 Chapter Notes - Chapter 7-1: Horizontal Integration, Oligopoly, Neoliberalism

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 240
• Professor: Enda Brophy

Document Summary

Deconvergence and deconsolidation in the global media industries. Many communication giants have adopted a strategy of focusing on a few core business areas and have split-off and spun-off other aspects of their operations. Whereas mergers and acquisitions among media and communication companies were the norm during the high tide of neoliberal reforms in the 1990s, during the past decade spin-offs, split-offs, and deconsolidation have become significant trends in the communication market. Media convergence can be conceptualized in 3 ways (henry jenkins) As the flow of content across multiple media platforms. As the coming together of multiple media industries. As a consequence of the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experience they want. Convergence brings about a closer relationship between media structure and content, a closer integration of production for old and new media forms, and the consolidation of firms across different sectors of the communication and media industries.