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Chapter 3

CMNS 443 Chapter Notes - Chapter 3: Communist Party Of China, Market Economy


Department
Communication
Course Code
CMNS 443
Professor
Dal Jin
Chapter
3

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Week 3 – Sept. 22
Media Systems and De-Westernizing Asian Media Culture
“the State VS Market” ——> Media as an ideological apparatuses of the Chinese
Communist Party (CCP) and the role of market as commodities in the market
open-door policy of mainland China : connection with Hong Kong’s capitalism; the
controlled decentralization
Author argues there is intimate relationship between the power interest and media
in China. And Chinese audiences are aware of party and official corruption.
After the 14th The National People's Congress ҁNPC҂of China in 1992, the
government presented ‘building a Market economy with Chinese characteristics ’,
the China media industry change for the better day by day with rapid development
of economic sphere.
In this reading, author have main three arguments about the media system in
China. Due to the media operations in China are controlled and opened by the
government, media organization used to be consider as non-profit units. Because
they did not pursue commercial interests in the market. Comparing with national
media, local and provincial media has much higher autonomy. After the media
become commercialized, local media has more unofficial or unpolitical content,
because profit making is one of their main organizational goals.
GuanZhou Daily is the example of the first newspaper conglomerate in 1996.
It was picked by the government to experiment all forms of commercial ventures.
There are obvious differences between media in different regions.
The national level media are closely watched, the local and provincial media has a
higher degree of autonomy.
Local papers, special interest journals, and evening papers are more market-
oriented and filled with more and soft sensational news.
Hong Kong’s free media culture and western culture has significant influence on the
media environment of Mainland China.
Increased pressure for commercializations and liberalization by exposing foreign
programs.
The ‘common sense’, dominant ideologies presented by the international media
production provide Chinese media a new content- market capitalism.
After Media become more independent from government’s support and satisfied
from the market, it has more rooms and space for entertaining, educating, informing
audiences.
find more resources at oneclass.com
find more resources at oneclass.com
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