CRIM 220 Chapter Notes - Chapter 11: National Highway Traffic Safety Administration, Motorcycle Helmet, Ethnography
12 Feb 2018
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Document Summary
Field research is often associated with qualitative techniques, although many other application are possible field research encompasses two different methods of obtaining data: (1) making direct observation and (2) asking questions. Different types of sampling techniques are adapted to selecting observation targets: one common selection technique is snowball sampling; also possible to use probability sampling. Many different methods are available for collecting and recording field observations: notes, videos, photographs, Cameras and sound recorders: video cameras may be used in public places to record relatively simple phenomena, still photographs may be appropriate to record some types of observations (e. g. graffiti) Examples illustrate different applications of field research to study shoplifting, traffic and violence in bars. Shoplifting field observers can be used in the same way undercover retail security workers are deployed in many stores; pose as a shopper and watch for thefts by other shoppers.
