CRIM 321 Chapter Notes - Chapter 9: Qualitative Research, Content Analysis, Polysemy
24 Jun 2020
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Document Summary
Main task of content analysis - to identify text/group of texts & closely study them to better understand characteristics of what"s include & not included in textual object of analysis. Until recently, most common goal of qualitative content analysis - to identify & unpack play of dominant ideologies w/i mainstream texts. Ideology - collection of interrelated ideas accepted by group of ppl. Mainstream/dominant ideology - set of interrelated ideas accepted as common sense by most ppl in society. Mass media tend to present characters in broad patterns. Important goal of much qualitative content analysis - to reveal our common habits of thought & examine them closely, w/ further goal of helping to improve representations in ways allowing us to expand our repertoire of thoughts & assumptions. Work often involves looking for what is missing from texts & what is present. Content analysis usually also includes discussion of importance/implications of researcher"s findings w/ regard to characteristics under discussion in analysis.
