PSYCO258 Chapter Notes - Chapter 4: Zoom Lens, Parahippocampal Gyrus, Fusiform Face Area

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Attention: the ability to focus on specific stimuli or locations in our environment. Selective: attending to one thing while ignoring others. Divided: paying attention to more than one thing at a time: distraction: one stimulus interfering with the processing of another stimulus. Trying to identify people in a room, looking from one persons face to another: attention is not one thing, there are many different aspects. Key characteristic of attention: withdrawal from some things in order to deal effectively with others. One message is presented to the left ear and another to the right ear. Pa(cid:396)ti(cid:272)ipa(cid:374)t (cid:862)shado(cid:449)s(cid:863) o(cid:374)e (cid:373)essage to e(cid:374)su(cid:396)e he is atte(cid:374)di(cid:374)g to that message. Results: participants could not report the content of the message in the unattended ear. Knew the gender of the speaker: however unattended ear is being processed at some level. Ability to focus on one stimulus while filtering out other stimuli. Where does the attention filter occur: early in processing, later in processing.

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