PSYCO342 Chapter Notes - Chapter 4: Social Proof
9 Feb 2017
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Experiments have found that the use of canned merriment causes an audience to laugh longer and more often when humorous material is presented and to rate the material as funnier. Some evidence indicates that canned laughter is most e ective for poor jokes. We view a behavior as correct in a given situation to the degree that we see others performing it. We begin responding to social proof in such a mindless and re exive fashion that we can be fooled by partial or fake evidence. Bartenders often salt their tip jars with a few dollar bills at the beginning of an evening to simulate tips left by prior customers and thereby to give the impression that tipping with folding money is proper barroom behavior. Church ushers sometimes salt collection baskets for the same reason and with the same positive e ect on proceeds. proceeds.
