AFST 501 Chapter Notes - Chapter 5: Development Communication, Orality, Female Genital Mutilation

• School: University of Calgary
• Department: African Studies
• Course: AFST 501
• Professor: Rowland Apentiik

Document Summary

Talking drums and orality as forms of public. Aaron mushengyeszi"s penetrating analysis on the nature of communication in the globalized world, takes into account how the developed world"s preferred way of communication (t. v, internet, radio, news, cellphones) is having an ineffective impact in rural communities in. In fact, mushengyeszi argues that these communication methods are not contextualized to the local setting that is populated with people who have little exposure to television, radio, film due to illiteracy and poverty. Thus these methods do not hold the same resonance and is quite an ineffective strategy if one wants to make any difference. African governments and developments agencies continue to apply communication models found in the developed world. Mushengyeszi, it should be regarded as an acceptable form of development communication. The paper demonstrates this by going into detail of different types of indigenous forms of communication, and the. Feb 10 2015 various significance it holds, specifically in rural uganda.