ECON 1050 Chapter Notes - Chapter 10: Oligopoly, Sole Proprietorship, Monopolistic Competition

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A firm is an institution that hires factors of production and organizes them to produce and sell goods and services. A firm"s goal is to maximize profit. If the firm fails to maximize its profit, the firm is either eliminated or taken over by another firm that seeks to maximize profit. Accountants measure a firm"s profit to ensure that the firm pays the correct amount of tax and to show it its investors how their funds are being used. Profit equals total revenue minus total cost. Accountants use revenue canada rules based on standards established by the accounting profession. Economists measure a firm"s profit to enable them to predict the firm"s decisions, and the goal of these decisions is to maximize economic profit. Economic profit is equal to total revenue minus total cost with total cost measured as the opportunity cost of production.

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