ECON 1050 Chapter Notes - Chapter 11: Average Variable Cost, Sunk Costs, Fixed Cost

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Decisions are aimed at achieving maximum attainable profit. The biggest decision entrepreneur makes is what industry to establish a firm. Short run: timeframe in which the quantity of at least one factor of production is fixed. To increase output in the short run, a firm must increase the quantity of a variable factor of production which is usually labor. Short run cost of firm must employ more labor which means the cost increase. Long run: long run timeframe in which the quantities of all factors of production can be varied. This is when the farm can change the plant. Sunk cost: irrelevant to the firms current decision, past expenditure on a plant that has no resale value. Relationship between output and quantity of labor: total product, marginal product, average product. Total product is the maximum output that a given quantity of labor can produce.

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