ECON 1050 Chapter 12: Economics-1 (1) (dragged) 1
Document Summary
The demand for a firm"s product is perfectly elastic because one firm"s sweater is a perfect substitute for the sweater of another firm. The market demand is not perfectly elastic because a sweater is a substitute for some other good. A perfectly competitive firm"s goal is to make maximum economic profit, given the constraints it faces. So the firm must decide: how to produce at minimum cost, what quantity to produce, whether to enter or exit a market. We start by looking at the firm"s output decision. A perfectly competitive firm chooses the output that maximizes it"s economic profit. One way to find the profit-maximizing output is to look at the firm"s total revenue and total cost curves. The firm can use marginal analysis to determine the profit-maximizing output.