ECON 2310 Chapter Notes - Chapter 4: Substitute Good, Indifference Curve

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Preferences- tells us about a consumer"s likes and dislikes. Indifferent- a consumer is indifferent between two alternatives when liking (or disliking) them equally. Consumption bundle- the collection of goods that an individual consumes over a given period, such as an hour, a day, a month, a year or a lifetime. Indifference curve- starting with any alternative, an indifference curve shows all the other alternatives that a consumer likes equally well. Family of indifference curves- a collection of indifference curves that represents the preferences of the same individual. Bad- a bad is an object, condition or activity that makes a consumer worse off. Marginal rate of substitution for x with y- written is the rate at which a consumer must adjust y to maintain the same level of well-being when x changes by a tiny amount, from a given starting point.

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