FRHD 3070 Chapter Notes - Chapter 12: Sampling Frame, Structured Interview, Nonprobability Sampling
15 Dec 2017
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Document Summary
Social science researchers use less structured, nondirective, in-depth interviews, which differ from formal survey research interviews in many ways: involves asking questions, listening, expressing interest and recording what was said. Qualitative interviewing is often used in field research; used in addition to other data collection techniques. Qualitative interviews go by other names: unstructured, semi-structured, in-depth, ethnographic, open ended, informal and long. Usually involves one or more ppl being present and are informal and nondirective. Qualitative interview involves mutual sharing of experiences. Researchers might share their background to build trust & encourage respondent to open up, but doesn"t force answers or use leading questions: researcher encourage and guides a process of mutual discovery. Participants express themselves in forms in which they normally speak, think and organize reality. Focus is on the members" perspectives and experiences. Same standard questions are asked of all respondents in same sequence. Beginning and end aren"t clear; interview can be picked up later.
