FRHD 3070 Chapter Notes - Chapter 10: Job Satisfaction, Main Source, Sampling Frame
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Last two techniques: existing statistical and secondary analysis. Chapter 10: nonreactive quantitative research and secondary analysis: finally, researcher rules out other reasons for observation (i. e. floor tile is of lower quality) Chapter 10: nonreactive quantitative research and secondary analysis: the creator of the text or those who read it may not be aware of all its themes, biases or characteristics. In simple projects, all are the same; however, there are differences among them and are easily confused. Intensity: strength or power of a message in a direction i. e. forgetfulness can be minor (e. g. Intensity: strength or power of a message in a direction i. e. forgetfulness can be minor (e. g. forgetting to take keys when leaving home) or major (e. g. Latent coding requires much more subjective interpretation about the implied meaning of content. *quantitative approaches to content analysis usually focus mostly on manifest codes, while summative qualitative content analysis is a qualitative content analysis technique that focuses more on latent coding.