PSYC 1000 Chapter Notes - Chapter 13.3: Cognitive Dissonance, Elaboration Likelihood Model
16 Nov 2016
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Document Summary
Information can appeal to people through two general routes . Occurs when people pay close attention to the content of a message, evaluate the evidence presented, and examine the logic of the argument. If message is compelling will be convinced, internalizing the message as something they believe strong and long lasting. Not about the message itself attractiveness of how information is presented. Not as powerful but more superior because it is easier. Describes how information affects us differently depending on our psychological distance from the information. Information that is specific, personal and described in terms of concrete details feels more personal, or closer to us, whereas information more general does not. Describes how people are more powerfully moved to action by the study of single suffering person, than by information about a whole of people. Operates more implicitly, quickly and intuitively and is predominantly emotional. Experimental system responds to personal experiences, images, stories and other people"s emotions.
