PSYC 1000 Chapter Notes - Chapter 7: Encoding Specificity Principle, Change Blindness, Short-Term Memory
11 Dec 2016
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Document Summary
Brain contains 3 memory stores: stores: retain information in memory without using it for any specific purpose (like a drive for a computer, sensory, short-term, and long-term. Control processes: shift information from one memory store to another. Sensory memory: accurately holds perceptual information for a very brief amount of time. Ionic memory visual memory held for a half a second to a second: echoic memory: auditory memory held for about 5 seconds. Short term memory: a memory store with limited capacity and duration: chunking organizing smaller units of information into larger more meaningful units (example changing letters to reflect channels on tv: ctv hbo cnn tsn) Long-term memory: a memory store that has a large capacity and can be kept for a long time (sometimes forever) The working memory model: an active short-term memory system. Rehearsal: repeating information until you do not need to remember it anymore.
