PSYC 2310 Chapter 6: PSYC*2310 - Chapter 6
11 Feb 2017
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Document Summary
Today"s definition: abstract construct that cannot be viewed but can be inferred from people"s behaviour and their self-report: presumed to guide our actions and choices. Making certain things salient can have a noticeable influence on attitudes. Ex: study describing elder women vs. younger person attitudes towards certain topics shaped by what they were asked to describe. Different ways people acquire attitudes: information, classical conditioning, operant conditioning, observational learning, modeling. One of the most common ways people form attitudes is through information received from social environment: children develop initial attitudes based on the attitudes their parents/role models have, can be positive or negative attitudes. Negative information has a stronger influence than positive ones. Learning in which a neutral stimulus leads to a specific reaction after the stimulus is repeatedly paired w another stimulus that naturally leads to that reaction. Attitude formed based on an association between an object or person and a pleasant or unpleasant event.
