PSYC 2310 Chapter Notes - Chapter 7: Caffeine

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Persuasion (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) that is desig(cid:374)ed to i(cid:374)flue(cid:374)(cid:272)e a pe(cid:396)so(cid:374)"s attitudes a(cid:374)d (cid:271)eha(cid:448)iou(cid:396) Elaboration likelihood model (elm) a model describing two distinct routes (central and peripheral) that are used to process persuasive messages. Central or systematic route processing persuasive messages that occurs when people have the ability and motivation to carefully evaluate the arguments in a persuasive message (buying a car, researching, testing out) Peripheral or heuristic route processing persuasive messages that occurs when people lack the ability and motivation to carefully evaluate it, therefore are influenced by superficial cues (car tv ad, hot dude, sleek, fast) A(cid:271)ilit(cid:455) to fo(cid:272)us (cid:449)hile dist(cid:396)a(cid:272)ted, (cid:272)e(cid:374)t(cid:396)al poi(cid:374)ts do(cid:374)"t (cid:395)uite get a(cid:272)(cid:396)oss (cid:271)ut pe(cid:396)iphe(cid:396)al te(cid:374)d to (cid:373)o(cid:396)e. also no ability to think of counter argument, juice or caffeine can increase this. Moti(cid:448)atio(cid:374) to fo(cid:272)us less (cid:373)oti(cid:448)ated peeps (cid:396)el(cid:455) (cid:373)o(cid:396)e o(cid:374) peripheral cues associated with the context of a message rather than the content. These include length, source, and speed delivered of the message.