PSYC 2310 Chapter Notes - Chapter 6: Icek Ajzen, Impression Management, Operant Conditioning

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Gordon allports definition: probably the most distinctive and dispensable concept in temporary american social psychology: a mental and neural state of readiness. Daryl dem: likes and dislikes: attitudes formed without conscious awareness. They are malleable (can be shifted or changed) Received information influences attitude: children develop it from their parents and role models. Negativity bias: negative information has a stronger influence than positive info: it"s more important for our survival so we must respond quickly to it. A type of learning in which an neutral stimulus is repeatedly paired with a stimulus that elicits a specific response and then eventually the neutral stimulus elicits that response on its own. Mere exposure: the phenomenon in which the greater the exposure we have to a stimulus, the more we like it: attitudes can be conditioned by this. Subliminal persuasion: a type of persuasion that occurs when stimuli are presented at a very rapid and unconscious level.