SOC 2070 Chapter Notes -Moral Panic, Harrison Narcotics Tax Act, Youth Smoking
18 Mar 2013
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Constructing deviance (adler intro to part 4 pg. Moral entrepreneurs: campaigning the process of constructing and applying definitions of deviance can be understood as a moral enterprise it involves the construction of moral meanings and the association of them with specific acts or conditions. More commonly, individuals band together to use their collective energy and resources to change social definitions and create norms and rules. Moral entrepreneurs first goal is awareness, they do this through claims-making . Several rhetorical techniques are used to package and present these facts in the most compelling way. Statistics may show a rise in incidence of a given behaviour or its correlation with other social problems. Dramatic case examples can paint a picture of horror in the public"s mind. Second, rule creators must bring out a moral conversion, convincing others of their views their successful conversion of others further legitimates their own beliefs.
