SOC 1200 Chapter Notes - Chapter 14: Interpersonal Communication, Photocopier, Consumerism

• School: University of Manitoba
• Department: Sociology
• Course: SOC 1200
• Professor: Susan Miller

Document Summary

Sociology chapter 14: the technology that makes mass communication possible, including the printing press, radio, television, internet, photocopier, and camera among others. Cross-ownership: a business structure in which one corporation owns media businesses of different types; for example, a large corporation may own newspapers, magazines, television networks, and radio channels. Mass communication: the transmission of a message from a single source to multiple recipients at the same time. Gatekeepers: choose whether or not to put an issue on the public agenda. Bringing the issue to public awareness is a way of influencing the public opinion and, in that way, influencing the public agenda of regulators and law makers. By serving as gatekeepers, media companies are able to influence the political process of society. Two step flow of communication: a (cid:373)o(cid:448)e(cid:373)e(cid:374)t of i(cid:374)for(cid:373)atio(cid:374) a(cid:374)d ideas fro(cid:373) the (cid:373)edia to (cid:862)opi(cid:374)io(cid:374) leaders(cid:863) a(cid:374)d fro(cid:373) them to other people in their social network.