AFM131 Chapter Notes - Chapter 7: Affiliate Marketing, Micro-Enterprise, Sole Proprietorship

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Chapter 7:
Entrepreneurship: Is accepting the challenge of starting and running a business.
Entrepreneurship vs Small Business:
- Amount of Wealth Creation
- Speed of Wealth Creation
- Risk
- Innovation
Reasons to start a business: Unmet need, cost-effective, new product
SMEs (small and medium-sized enterprises): Refers to all businesses with fewer
than 500 employees.
Females in Business: There is an increasing number of females in business.
Entrepreneurial Team: A group of experienced people from different areas of
business who join together to form a managerial team with the skills needed to
develop, make, and market a new product.
Micro-enterprise: A small business defined as having one to four employees.
Micropreneurs: Small-business owners with fewer than five employees who are
willing to accept the risk of starting and managing the type of business that
remains small, lets them do the kind of work they want to do, and offers them a
balanced lifestyle.
Affiliate Marketing: An online marketing strategy in which a business rewards
individuals or other businesses (affiliates) for each visitor or customer the affiliate
sends to its website.
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AFM131 Full Course Notes
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Document Summary

Entrepreneurship: is accepting the challenge of starting and running a business. Reasons to start a business: unmet need, cost-effective, new product. Smes (small and medium-sized enterprises): refers to all businesses with fewer than 500 employees. Females in business: there is an increasing number of females in business. Entrepreneurial team: a group of experienced people from different areas of business who join together to form a managerial team with the skills needed to develop, make, and market a new product. Micro-enterprise: a small business defined as having one to four employees. Affiliate marketing: an online marketing strategy in which a business rewards individuals or other businesses (affiliates) for each visitor or customer the affiliate sends to its website. Intrapreneurs: creative people who work as entrepreneurs within corporations. Canada business network: a government program that offers assistance to entrepreneurs through an organized network of service centers across canada.

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