AFM241 Chapter Notes - Chapter 3: Encyclopædia Britannica, Business Process Reengineering, Switching Barriers
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For most firms, it investments --> largest capital spending i. Innovation celebrated as a panacea for all business i. Doubt prevails about value of investing in new it. Discount heavily the expected benefits from it investmen. It investments are easily replicated -- not a source of competitive adva. Shared view (by top management team, tmt) regarding role of it in the orga. Influenced by senior executives" prior functional experience, education, or person. Should reflect industry requirements and role that it can play in affecting the firm position. Science-related background more supportive of technology related so. Can it change the balance of power in supplier relationshi. Focus capabilities to produce g/s at a cost/unit that is lower than comp. Leverage superior capability to offer new g/s or different mix of product f. Specialize in only one niche market and serve this market in either lower cost o features. It has potential to allow firms to change features of the.