AFM333 Chapter Notes - Chapter 8: Market Entry Strategy, Market Analysis, Economic Freedom

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM333
• Professor: Seth Brouwers

Document Summary

The six step global market entry (gme) framework: establish globalization objectives, assess global product & service relevance, assess organizational readiness, perform country screening, determine market entry strategy, market analysis & sales forecasting. Is the company ready: right point in growth trajectory, global economic conditions, point in domestic growth that the company is ready for global growth. Little g globalization: adjacent country, geographic proximity, similar culture and market characteristics. Initial step: big g globalization, broader markets in a different region of the world, culture, market characteristics, language and distribution are different. Step 2: assess global product & service relevance: global value proposition, adaptation of product or service, global value, do internal advantages, if any, extend to global markets. Step 3: assess organizational readiness: management team commitment, desire and capacity, consensus on objectives, global leadership experience, global capabilities, global location, distribution, channels, suppliers, business partners, budgeted funds.