AFM341 Chapter Notes - Chapter 9: Data Mining, Xbrl, External Auditor

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM341
• Professor: Brian Ma

Document Summary

Reporting of information in a database to both internal and external users. (cid:373)ai(cid:374) repositor(cid:455) of the fir(cid:373)"s histori(cid:272)al data. Data mart subset of the info from the data warehouse that serves a specific purpose (marketing, inventory, business intelligence, human resources, sale, etc. ) Ex. marketing department uses data mart to determine the demographics likely to purchase x product! Used when the data warehouse becomes too big for some groups in the business to use. Quickly obsolete if there is outdated data create a mechanism that will update the internal and external databases. Data collected and analyzed by the company to make business decisions. When business intelligence may be used (collect info to do what?) find potential locations for new stores and potential new products! How to price products (ex. track competitor prices over certain times to determine the right mix of economy and first class to maximize revenue and costs of canceling a flight)