GBDA101 Chapter 5: Chapter 5
2 Aug 2016
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Document Summary
Can create something that is visually melodic if places on the right parts of the grid. Allow diverse visual elements to coexist: can communicate a message together. Flow lines: vertical columns, divide the page into horizontal intervals. Column intervals: inactive, negative spaces, separate on column from the next to prevent elements from colliding into each other. Margins: define active area of page and direct the viewer toward the visual elements. Columns: vertical divisions of space, used to align visual elements. Grid modules: spatial areas that support textual and visual content of the design. Single-column grids: basic structural system: space of page is defined by the margins (divide active area into 1 column, pg. Multiple-column grids: have several spatial intervals: flexible, accommodate range of visual elements, be careful too many divisions can be confusing! Modular grids: extension of multiple-column grids: add a horizontal flow lines, divide the page into spatial units/modules, increase compositional flexibility, suitable for publications.
