PSYCH253 Chapter Notes - Chapter 5: Physical Attractiveness, Canadian Dental Association, Personal Taste
4 Sep 2013
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Persuasion- the process by which a message induces change in beliefs, attitudes, or behaviours. Process of persuasion: pay attention to the message comprehend it? no action remember it? no action believe it? no action behave accordingly? no action action no action. Central route- occurs when interested people focus on the arguments and respond with favourable thoughts. Leslie"s economic plan makes sense, i"ll vote for her. Peripheral route- occurs when people are influenced by incidental cues such as a speaker"s attractiveness. Trust the experts or long messages are credible . It"s not just what the message is, it also matters who says it. A credible communicator is perceived as both expert and trustworthy. An article on exercise is more credible if it comes from a scientific journal than a tabloid. Sleeper effect- a delayed impact of a message; occurs when we remember the message but forgot a reason for discounting it.
