SPCOM100 Chapter Notes - Chapter 3: Fundamental Attribution Error, Collectivism, Emotional Contagion
10 Aug 2016
School
Department
Course
Professor
Document Summary
Stimuli that are intense attract our attention (bright, loud) which is why we are likely to remember extremely tall or short people. Attention is also related to contrast or change in stimulation. Motives also determine how we perceive people. Our emotional state shapes what we select. After selecting we must arrange it in some meaningful way in order to make sense of the world. We use four types of schema to classify other people. Physical constructs: according to appearance and the way they sound (young/old, accents) Role construct: social position (student, lawyer, spouse) Interaction constructs: social behaviour (friendly, helpful, aloof, sarcastic) Stereotyping: exaggerated beliefs associated with a categorized system. Two characteristics distinguish stereotypes from generalizations: categorizing others on basis on easily recognized but not necessarily important characteristics, ascribing a set of characteristics to most or all members of a group. Punctuation: describe the determination of causes and effects in a series of interactions.
