SPCOM204 Chapter Notes - Chapter 5: Identity Management

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Social scientists have identified several overlapping reasons for why we shape us identifies. Ex. consciously and carefully managing your approach when meeting someone you wanted to know better. Managing your relationship to initiate a relationship. Sometimes we manage our identity to get others to do what we wants. Ex. you might dress up for a visit to a traffic court in the hope that your image will convince the judge to treat you sympathetically. We often modify ourselves to support the way other people want to be seen. Ex. able bodied people often mask their discomfort upon encountering someone with a disability by acting nonchalant or stressing the similarities they share. Communicators manage their identity in 3 ways: manner, setting, and appearance: manner consists of a communicators words and nonverbal actions. Ex. some physicians are friendly and conversational whereas others adopt a curt and impersonal approach.

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