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COMM 296 (51)
Chapter

COMM 296 - Class Integrated Marketing Communications

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Department
Commerce
Course
COMM 296
Professor
Tamar Milne
Semester
Winter

Description
Audrey YenIntegrated Market CommunicationsMarch 16 11Integrated Marketing Communication IMCThe promotion aspect of the four PsGetting the right message to the right audience through the right mediaCoordinated to deliver a clear unified messageAll types of channels and medias carry the same overall messageInvolvesGeneral advertisingPersonal sellingSales promotionPublic relationsDirect marketingPublic relationsElectronic mediaCommunity buildingForClarityConsistencyMaximum communicative impactIntegrating all messages provides firm with best means to reach target audience and enhance value through offering a clear and consistent message3Elements of IMC StrategyCustomer FocusedCommunication ChannelsResults
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