ECON 101 Chapter Notes - Chapter 14: Marginal Revenue, Marginal Cost, Profit Maximization
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ECON 101 Full Course Notes
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Characteristics: many buyers & sellers, goods offered are regarded as equivalent by buyers, firms can freely enter/exit market. Revenue: quantity, price, total revenue: p x q, average revenue: tr / q, marginal revenue: change tr / change q, marginal cost: change in tc / change in q. Profit maximization: quantity, total revenue, total cost: tr - q, profit: tr - tc, marginal revenue, marginal cost, change in profit: mr - mc. Short-run supply curve: positive output short-run supply curve: mc equal or > avc, mc > atc: profit, mc < atc: loss, mc = atc: break even, either shut down or produce, q: either 0 or x. Long-run supply curve: entry & exit, perfectly elastic supply curve, 2 reasons for upward supply curve slope, some resources used in production are used only in limited q, firms may have different costs.