PSYC 305 Chapter 13: Chapter 13 notes.docx
Document Summary
Schemas people use to understand events often include info about behaviour: people use this info to recognize what others are doing, use it as guide to make the behaviour. Ajzen and fishbein suggested schemas process uses mental algebra to create action probability see figure 13. 1 page 317. If probability high intention forms to do act: they think about action"s likely outcome and how much they want it, outcome and desirability merge to form attitude personal evaluation of likely outcome of action and desirability of outcome. Stems from own wants, attitude is personal orientation to act. Info pertain to act"s social meaning to you: first whether people who matter to you want to do the action, second how much you want to please people you"re thinking about. What other people want you to do and how much that matters merge to form subjective norm about action.
