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PSYC 305 (62)
Chapter 13

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University of British Columbia
PSYC 305
Sunaina Assanand

PSYC 305 CH 13 The SelfRegulation PerspectiveFrom cognition to behaviour Schemas people use to understand events often include info about behaviouro People use this info to recognize what others are doing o Use it as guide to make the behaviourIntentions Ajzen and Fishbeinsuggested schemas process uses mental algebra to create action probability see figure 131 page 317 o If probability highintention forms to do acto They think about actions likely outcome and how much they want ito Outcome and desirability merge to form attitudepersonal evaluation of likely outcome of action and desirability of outcome Stems from own wants attitude is personal orientation to act Info pertain to acts social meaning to youo Firstwhether people who matter to you want to do the actiono Secondhow much you want to please people youre thinking about What other people want you to do and how much that matters merge to form subjective norm about action Intention derives from attitude and subjective normo Both favour behaviourform strong intention to do ito Both oppose behaviourform strong intention NOT to do it Gets complex when attitude and subjective norm conflicto Intention form depends on which matters moresatisfying yourself or othersGoals Behaviour directed to goals schemas suggest actions to take Forming intention means setting up goal to reach Diverse terms have been used for goalspersonal strivings current concerns personal projectso Common themepeople goals energize their activities direct their movements Self made up partly of goals and organizations around them Evidence of traits deriving meaning from goals Goals form 2D spacesome compatible some conflicto Ex spirituality compatible with community but in conflict with hedonic pleasure Persons values shift in importance over time o Increase in importance of one value is accompanied by slight increase in importance of other compatible valuesGoal setting Many goals specify actionsdont imply any standard of excellence Many activitiesgoals are to do well Setting high specific goals lead to higher performance Three reasons higher goals lead to better performanceo Setting higher goal causes you to try hardero Youre more persistent o Make you concentrate moremakes you less susceptible to distractions Setting lower goals cause people to ease backKey is take up goal high enough to sustain strong effort but not so high its rejected instead of adopted Implementation intentions and the importance of strategies Sub goalsstrategies related to goals Gollwitzer and colleaguesmade similar distinction between two kinds intentionso Goal intentionis the intent to reach a particular outcomeo Implementation intentionconcerns the how when where of process Intention to take specific actions when encountering specific circumstances Implementation intentions are more concrete than goal intentions
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