PSYC 308 Chapter Notes - Chapter 4: Cognitive Dissonance, Fear Appeal
Document Summary
Feeling toward physical exercise maybe positive but behaviours maybe lazy: outline the factors that affect the strength of the attitude-behaviour relationship, specific questions, high self monitor vs low self monitor, greater match between attitude-behaviour and the social situation. Section 2: outline how persuasion is determined by the choice of effective communicators and effective messages, review the conditions under which attitudes are best changed using spontaneous versus thoughtful strategies, spontaneous processing. Emotional response: association learning, fear appeal, thoughtfully processing, create positive cognitions about the attitude object, mention positivity as well as downplay negativity, which route to take. Thoughtfully aka stronger and more persistent attitude: detail, salient. Spontaneous: weak but interesting, relying on spontaneous, tiredness, distraction, complex message, low self relevant, reply on thoughtfully, high self relevant, summarize the variables that make us more or less resistant to persuasive appeals, forewarning, inoculation, one difficulty.
