PSY 2110 Lecture Notes - Lecture 2: Cognitive Dissonance, Classical Conditioning, Observational Learning

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Article 11 cognitive consequences of forced compliance. Article 12 the origins of cognitive dissonance: evidence from children and monkeys. There are several existing defi(cid:374)itio(cid:374)s of a(cid:374) attitude. For e(cid:454)a(cid:373)ple, a(cid:374) attitude (cid:272)a(cid:374) (cid:271)e : an evaluation of various aspects of the social world (baron, 2006, an association in memory between an attitude object and an evaluation (fazio, 1989) Most definitions of an attitude will take into consideration that attitudes are lasting, general evaluations of people, objects, or issues. Attitudes operate like schemas to organize information and guide behaviour toward the attitude object. Everything we have a schema for, and whether or not we like it. Self-esteem could be an attitude toward your self-concept. People can have favorable/unfavourable reactions, views of everything. Can have mixed attitudes toward an object (can be complex especially when it"s with people) Most researchers agree that attitudes have 3 components (the abcs of attitudes zanna & If you really don"t like a car, won"t purchase it.

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