BUSI 1020U Chapter Notes - Chapter 14: Business Communication, Howstuffworks, Citizen Journalism
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Module 14 – Researching Information
Primary research gathers new information: personal observations, interviews, and
surveys are common methods for gathering new information for business documents.
Secondary research retrieves information that someone else has gathered. Library
research and online searches are well-known kinds of secondary research.
Begin your research by narrowing your focus. What are you looking for, and why?
Draft a working purpose statement to clarify your objectives. This purpose statement
Narrows your research parameters
oStructures your document or presentation
oBecomes part of your document or presentation introduction
Next, ask your reference librarian about the free resources available in your library.
To research efficiently online, use
oKeyword and Boolean searches
oSuggested topics searches
oA variety of search engines
oOnline tools, topics, and tutorials to navigate, and narrow your quest
A survey questions a large group of people, called respondents or subjects. A
questionnaire is a written list of questions people fill out. An interview is a structured
conversation with someone who can give you useful information.
When creating a questionnaire or interview questions, define your terms, and phrase
questions clearly. Use words that mean the same thing to your respondents as they do to
you. Use concrete, quantitative, measurable language.
Closed questions limit answers to yes or no. Open questions encourage more information.
Branching questions direct different respondents to different parts of the questionnaire
based on their answers to earlier questions.
To find credible information sources
oCheck the source: look for an author.
oLook for credentials.
oLook for the date.
oIs the information adapted from other sources? If so, try to get the original.
oCompare the information with other sources. Internet sources should complement
print sources. When facts are correct, you'll likely find them recorded elsewhere.
To take and create good notes, prepare beforehand:
oDefine your purpose.
oFocus on the material you want to record.
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