BUSI 2311U Chapter Notes - Chapter 6: Fundamental Attribution Error, Confirmation Bias, Miniskirt
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Chapter 6 perceptions and individual decision making. An attractive person in a room full of unattractive people: context also influences perception, e(cid:454). You (cid:449)ould(cid:374)"t thi(cid:374)k t(cid:449)i(cid:272)e a(cid:271)out a girl i(cid:374) a (cid:373)i(cid:374)i dress at the (cid:272)lu(cid:271), (cid:271)ut if (cid:455)ou sa(cid:449) her dressed like that at church the next morning it would catch your attention. Contrast effects: e(cid:448)aluatio(cid:374) of a perso(cid:374)"s (cid:272)hara(cid:272)teristi(cid:272)s that is affe(cid:272)ted (cid:271)(cid:455) (cid:272)o(cid:373)pariso(cid:374)s (cid:449)ith other people recently encountered who rank higher or lower on the same characteristic. Judging someone based on our perception of the group to which he belongs. Rational decision making: rational: characterized by making consistent value-maximizing choices within specified constraints, 6-step decision-making model, define the problem, make sure you are solving the cause of the problem, not just addressing the symptoms. Identify the decision criteria: allocate weights to the criteria, make sure that most important considerations have the greatest impact on the overall score, develop the alternatives, evaluate the alternatives.
