ADM 2320 Chapter Notes - Chapter 8: Marketing Mix, Voice Of The Customer, Takers

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A product is anything that is of value to a consumer and can be offered through a marketing exchange. New market offerings provide value to both firms and customers. Innovation is the process by which ideas are transformed into new products and services that will help firms grow. Without innovation firms would have two choices, continue to market current products to current customers, or take the same product to another market with similar customers. Firms can create and deliver value more effectively by satisfying the changing needs of their current and new customers by keeping the customers from getting bored. Sometimes companies can identify problems and develop products that customers never knew they needed. The longer a product exists in the marketplace, the more likely it is that the market will become saturated. Companies need to keep the flow of goods so they don"t die down.

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