CMN 1148 Chapter Notes - Chapter 5: Narrowcasting
14 Jul 2014
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Document Summary
One of the most influencial marxian critiques of the 20th century media and cultures comes from a group known as the frankfurt school: their ideas were formed in the interwar period (1920 40s, when hitler came into power, because they were jews and their views were out of step with fascism they had to leave germany, argued that capitalist methods of mass production had profound impacts on cultural life, the culture industry new way of life, mass communication, consumer goods, argued that industrial capitalism penetrated deeper into cultural life and began creating a ready made way of life, people"s wants and desires were both created and satisfied through the marketplace, culture and media serve only one master: capital, accused of pessimism, their perspective provides little rom for human agency, same trends can be found all around the globe (ex: hotels)
