CMN 2101 Chapter Notes - Chapter 5: Impression Management, Descriptive Statistics, Content Analysis
11 Oct 2016
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How tweet it is: a gendered analysis of professional tennis players" self-presentation on twitter. A gendered analysis of professional tennis players" self-presentation on twitter. Usually in media communication there is are journalists are gatekeepers/mediators deciding what news gets covered. Social media circumvents these gatekeepers so athletes can talk directly to their fans/ followers. It is an opportunity to build voices and audiences, exert more control over their identity and public representation, cultivate their brands through diverse engagement with a broad audience. It has created a two-way dialogue, enhance intimacy between fans and athletes. We can predict how gender will play a role in the self-presentation of athletes on twitter. Explore the function of gender in self-presentation strategies professional athletes use to navigate twitter. Self-presentation, but not of the individual human beings, but instead of identity of the brand. Taking this idea of self and promoting it to achieve goals. Goal of presentation of self: development/ promotion/ dissemination of brand.
